Question: Integrate or start anew

Question for you, and this is where my political naivete comes in.

There is an established way of doing all things including communicating within the Republican party and most importantly, the Republican Party with the general public. Websites that are all ready up, email lists already put together. So the question is, is it easier better to create brand new communication channels and do it in a new way using new technologies, or is it easier better to use what we have that is broken, and revive and and fix it.

Here again, there are positives and negatives to both sides. On the surface this is what I see.

• Append our efforts to current efforts.
  • Benefit: Current efforts are already in place and there is some communication happening on them.
  • Detractor: We must work with the old system, and more importantly, the people running the old system and they must be on board and not fight this.
• Create new communication channels.
  • Obviously the opposite of what I stated above is true. The downside is we are starting over. The upside is we don’t have to integrate or deal with the current system/people(gatekeepers).

Now having said all this. I’m entirely positive it is not quite black and white like I have stated it. Please comment and explain where I am mistaken so that we can do this right and the most effectively. As you know, I’m just a technologist that wants to see a conservative government. But even I can see that we are losing on the technology front, and this is an area we can make huge headway.